LVREP Brand Basics
A quick reference for partners, media, and vendors using the LVREP brand.
Download our brand kit here. Please don’t recreate or edit the logo files.
Our logo
Two versions, each in Full Color for light backgrounds and Reversed for dark backgrounds.
Which one should I use?
Use the Full Logo when the logo is large and our name will be readable: website headers, banners, signage, report covers, and first introductions to new audiences. It is the preferred version whenever space allows.
Use the Acronym Spark when the logo is small or the name is already nearby: page corners, footers, email signatures, social posts, slide footers, merchandise, and anything under 120 px or 1.25 in wide.
Give it space
Keep clear space around the logo equal to the height of the LVREP letters.
Keep it legible
Full Logo at least 120 px / 1.25 in wide.
Acronym Spark at least 72 px / 0.75 in.
Don’t change it
No stretching, recoloring, effects, or busy backgrounds.
Our colors
Deep Slate for text and dark backgrounds. White and Light Grey for backgrounds. Stone and Mineral Blue as accents.
Deep Slate
#283743R40 G55 B67C83 M67 Y53 K48Stone
#B7A99AR183 G169 B154C30 M30 Y38 K0Mineral Blue
#527A8CR82 G122 B140C72 M43 Y35 K6Light Grey
#EAECEDR234 G236 B237Our typeface
Neue Haas Grotesk Text sets everything, in three weights: Roman, Medium, and Bold.
| Headline | Southern Nevada adds employers | Bold · 32 px / 24 pt Page and section titles |
|---|---|---|
| Subhead | Advanced manufacturing | Bold · 20 px / 14 pt Breaking up sections |
| Intro | A trusted regional partner for growth. | Medium · 18 px / 13 pt Opening paragraph |
| Body | LVREP attracts and supports the businesses that fuel a diverse, resilient economy. | Roman · 16 px / 10 pt Paragraphs, 1.5 line spacing |
| Label | Economic outlook | Bold caps, spaced out · 12 px / 9 pt Above headlines |
| Caption | Source: LVREP, Q2 2026. | Roman · 13 px / 8 pt Sources, photo credits |
Do: sentence case for headlines, flush left, Deep Slate text.
Don’t: all caps for headlines, centered paragraphs, or stretched type.